VALIDE S2

We were approached by Canal+ Group to help their marketing team reaching more audience.
We decided to create all the characters from the tv show in 3D show and make them playable in GTA V during a week.
With the help of many GTA RP streamer friends ( LolyPokiCake, JL Tomy...), we created a whole alternative story and invited all their viewers to participate .

This campain resulted in doubling the global audience of the TV show and winning the most innovative Ad prize from "Strategies" in 2022